25 Year Anniversary of the Ducati Monster

This year marks the 25th anniversary of the Ducati Monster. A motorcycle that revolutionized the ‘naked bike’ category and saved the Italian manufacturer from potential bankruptcy. In the early nineties, Ducati technical Director Massimo Bordi somehow convinced the companies directors to let him produce a new motorcycle unlike any in the range. His idea was to create a machine that celebrated the companies heritage, was easy to ride and wasn’t just another sports bike. What the Monster became was a lifeline for the company that turned their profits around and became the best selling Ducati of all time.

Leave a Reply

Your email address will not be published. Required fields are marked *