Moto Guzzi California Vintage Day 3 — Cool vs. "Checkbook Cool"

This is the third in a series of articles about living with and riding a California Vintage from Moto Guzzi.  The previous one is here.

Looking for a Cool Cruiser or Big Bagger?  The California Vintage is “Seriously Cool”

Moto Guzzi California Vintage under the Hollywood sign.
Moto Guzzi California Vintage under the Hollywood sign.

Cool is Fonzi before the Shark Tank.  Cool is James Bond before Roger Lazenby.  Ford before the Pinto.  The Blues Brothers before Belushi died.

While it is most definitely true that some people that ride motorcycles from “The Motorcycle Company” are cool, it’s not because they own Harleys.  They are cool AND they chose to ride Harleys.  But there are people that are cool and they choose to ride Vespas.  The issue here is the great number of people that buy Harleys and other “lifestyle” motorcycles because it will make them cool.  This is “checkbook cool”. No work needed, just add money and you’re cool. Continue reading Moto Guzzi California Vintage Day 3 — Cool vs. "Checkbook Cool"